Microstock’s main market don’t use photos

iStock commissioned a survey of small and medium businesses in the UK to determine how they use images in their marketing.  The key finding are:

• 27% of SMBs don’t use imagery in their business at all
• Of organisations who use imagery, 51% use imagery on their website, 40% use imagery in presentations, 31% use imagery in marketing & advertising collateral and 14% use imagery in the office interior design
• 71% of SMBs use photography more than other types of imagery
• The majority of SMBs, still go in-house to source images, with 59% taking photos with their own camera, compared with 40% using online stock photography and 31% commissioning photography

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