Another article on Corbis

While Corbis doesn't do microstock yet, I keep posting these articles as it is clear they are on a big press offensive trying to get their name out there. They have just changed CEO and it keeps being reported they will be starting microstock shortly. I imaging that once they strat, they will start with a bang.

As always, Extracts from the article with a full link at the bottom:

A Photo Trove, a Mounting Challenge
By KATIE HAFNER
Published: April 10, 2007

“Think about how visual the world is,” said Barbara Coffey, a senior research analyst at Kaufman Brothers in New York who follows the stock photography market. “We have pictures on our cellphones. If I can get a reasonably clear picture and the rights are cleared and I pay $2 for it, then why would I pay Corbis $200?”

The rise of the microstock companies has been of particular concern to Corbis. For all its new lines of business, the company still gets some 88 percent of its revenues from image licenses, yet commands only about 11 percent of that market. Getty Images dominates the market with a 40 percent share.

Getty, which has grown quickly since its start in 1995 with the backing of its wealthy co-founder, Mark Getty, has a foothold in microstock thanks to iStockPhoto, which it bought last year for $50 million.

Mr. Shenk said Corbis would announce its plans for the microstock business sometime this quarter. As for the question of how a high-end company enters that business without cannibalizing its more expensive products, Mr. Shenk said the idea was to find a new kind of customer, people who would never envision buying pictures from a Corbis or Getty.

In that vein, Mr. Shenk said Corbis would make its service as easy to use as the iTunes store of Apple and hinted that Corbis would also be following the crowdsourcing model.

“More interesting and innovative things are happening on the pages of Flickr these days than on Corbis and Getty,” said Mr. Shenk, referring to the photo-sharing site owned by Yahoo. “If we can use this type of opportunity to find the next great group of Corbis photographers, that also makes it a great opportunity for us.”

Link